iSite Media are proud to continue our sponsorship of The Ocean Swim Series this year. As a company we are passionate about outdoor, supporting an event that encourages people to get outside and get active is a great opportunity for us.
As one of the largest out of home advertising companies in New Zealand, our business is Outdoors. We thrive on finding ways to engage people with your brand while they are out and about doing what they love most.
According to a study released by ANZA, Outdoor has one of the lowest group of Ad Avoiders and the largest group of Ad Lovers in comparison to any other media.*
Unlike traditional interruptive media Out of Home creates a high exposure opportunity to see, inviting consumers to take a closer look. The purity and clarity of the creative allows your brand message to resonate with those receptive consumers, while being less likely to alienate the broader community.
By engagement rather than intrusion, consumers acknowledge that Out of Home as a medium seeks to add value to brands through awareness or entertainment, rather than creating resentment by demanding they stop what they are doing. This respect for the consumer translates into benefits for both Out of Home and your brand.
With billboards and buses across the country and advertising rights to both Wellington and Queenstown Airport there are numerous opportunities to engage with your audience in a way that is fun and entertaining.
*Source: ANZA 2010